Here some ads concerning confectionnery and chocolate in particular. Those campaigns give us an other insight into chocolate communication and personality!
It allows us to have an other vision than the traditionnal way of communication and expressing our feelings!
Chocolate Naive: "Any Shape you wish it was" Lithuania
Chocolate Naive is a new member of a very closed club - chocolatiers. There are only 100 of them - the
ones who make the chocolate themselves from start to finish. One of the key business directions is
promoting their craft to restaurants, cafes, shops - they can tailor make any kind of chocolate they like.
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative director: Tomas Ramanauskas
Art Director: Valdas Volbekas
Copywriter: Tomas Ramanauskas
Illiustrator: Alexander Wells
Published: November 2011
Zaini Chocolate: Kiss " The smoothest Milk Chocolate" Italy
( the most funny way to make milk chocolate)
Advertising Agency: Leo Burnett Italy
Creative Directors: Enrico Dorizza, Sergio Rodrizguez
Copywriters: Bruno Vohwinkel
Art Directors: Cristina Marcellini
Photographers / 3d Artist: Vincenzo Zanetti/Rumblefish
Art Buyer: Monica Moro
Duet Ice Cream: "Obama" Russia
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director / Illustrator: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Published: March 2009
Pure Chocolate: Chocolate Addict: "Black Jesus" Canada
Advertising Agency: ACLC, Toronto, Canada
Creative Director: Tony Miller
Art Directors / Copywriters: Natasha Romanelli, Ann Aberin
Photographer: Matt Barnes
Account Supervisor: Anne Cayer
Print Production: Darcy Paniccia
Published: May 2008
Source: adsoftheworld
Brands are always more and more reactive and creative to convince consumers and get themselves different than others brands. Although chocolate is a very popular product, there is the strong rivalry to distinct itself to make this common product as attractive as possible.
By shocking or laughing, the aim is to survive in the very competitive environment by becoming the most recognizable by consumers and media!
According to you, which campaign gives the strongest personality to the brand and to chocolate?
What is your favorite campaign?
Chocolate addicts around the world, give yours impressions!!!
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