The Chocolate Industry

French people and Chocolate addiction

Chocolate is an important product, particularly so in France, as it is the sector among the best performers in the entire food sector. The chocolate market in France is a sector dominated by seven large companies including KJS, Nestle and Lindt.

Chocolate is a product whose consumption has registering new highs on the French market. In the last 20 years, consumption has increased by 20%.

According to experts, it should still continue in the same manner in future years. However, many discussions have arisen around the industry. The Cocoa producing countries are facing multiple crises and this could jeopardize the consumption in France. In addition, internal debates are raging between artisans and firms. In this document, we will study the current situation in the French market Chocolate.

Chocolate is a product of high consumption. Indeed, there is a wide variety of brands, owned by companies such as Ferrero, Nestle and Poulain, leaving consumers with a mind boggling array of choice, especially as companies constantly try to differentiate themselves from each other by diversifying their offers. 
Brands must constantly innovate to remain competitive in this market. For example, chocolate can be light or dark, it can be marketed in tablet form or as a spread.

                                      

Source: http://www.oboulo.com/