Cadbury’s Gorilla drummed home the power of viral advertising. The popular ad initially aired on TV but then had 600 different postings on YouTube and was viewed over 10 million times online. Its soundtrack, ‘In the Air tonight’ by Phil Collins returned to the charts in 2007, 16 years after its first hit, at number 17. It won the award of International advertising campaign in 2008 in Cannes :
Cadbury's brand positionning is really different from other chocolate's brand in the way that it aims to play on impressive, funny and unexpected situation always based on music interpretation. The following shows two children in the foreground and trying dance on the music just by moving their eyebrow (kind of eyebrow dance) :
This one is based on a music from MichealJackson and we can see clothes dancing on their own without anybody inside. quite impressive :
http://youtu.be/wk4U2uJuFAI
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